If I say to you the words “red vehicle”, what comes to mind for you? Is it a red pickup truck, a red sports car or perhaps a red SUV? I’m guessing that you didn’t think of a sign with the words “red vehicle” on it. Why not? Because our brain thinks in pictures. Struggling to get an idea across? What picture could you create that would help people understand and remember your message?
Last modified: November 26, 2018